The Saigon Exhibition and Convention Center (SECC) will play host to Veitnam’s largest and only retail and franchise exhibition, the Vietnam International Retail and Franchise Show (VIETRF). From June 8th -10th 2016, VIETRF will see participation from some of the largest domestic and foreign retail and franchise businesses, providing an unprecedented opportunity for business owners, shop owners and investors who are looking for new business opportunities in the retail and franchise industry.

With the participation of many potential franchise brands from Singapore, Taiwan, Thailand, Korea, and more, VIETRF showcases a wide range of industries including F&B, education, health, fitness and many other services. VIETRF 2016 will be an incredible opportunity for  international and local franchisors and suppliers to meet master franchisees,  sub franchisees, distributors, dealers, retailers, and decision makers from Vietnam and abroad.  A number of popular franchise brands in Vietnam, including AMA English Center, Wall Street English, Eye Level, and Global Art, will join VIETRF. The show will also feature items such as showcases, POS, retail tech product, and retail services making it a prime opportunity for restaurant owners, coffee shops, supermarkets, and convenience stores to get in touch with quality suppliers.

Seminars and Classes

Organized by Coex and Retail & Franchise Asia, VIETRF seminars offer you an easy way to understand Vietnam’s vibrant retail and franchise market. Well-known speakers including Ms. Nguyen Phi Van – Founder of Retail and Franchise Asia, Mr. Sean T. Ngo-Director VF Franchise Consulting, Ms. Dinh Thi My Loan – Chairman of the Association of Vietnam retailers, Mr Albert Kong – Director of Asiawide Franchise Consultants, will provide enlightening seminars on doing business in Vietnam. Additionally, national and regional representatives from famous brands such as Walt Disney, Starbucks Vietnam, and Standard Chartered Bank Vietnam will also be providing seminars over the course of 3 days in the exhibition hall.

VIETRF 2016 will also continue the success of its biz-matching program, bringing together national and regional trade buyers with local and international exhibitors based on each company’s specific needs.

As a concurrent event with VIETRF, the Korea Sourcing Fair 2016 will take place at the same time. Visitors will have opportunity to experience real Korean culture with participation from famous Korean brands bringing a large number of high quality products, including food, drinks, fresh vegetables, household appliances, clothes, jewelry, souvenirs, and more. The sourcing fair will also feature special programs including a K-Pop Festival, K-Food Tasting, K-Fashion, K-Make-up, and K-Hair experience.

Register online at or access the exhibition fan page on Facebook Share the program information with friends to have a chance to receive great gifts and prizes.

Contact: Email – [email protected] Phone – 0934511953 / 08 2221 7621

  • Vietnam International Retail and Franchise Exhibition 2016
  • Con-current event: Vietnam Int’l Coffee & Dessert Fair 2016
  1. TIME:
  • Open time: 10:00 AM – 5:00 PM
  • Wednesday 08th – Friday 10th June, 2016


  • Time: 10:00 AM, Thursday 08th June, 2016
  • Venue: Main stage, SECC, District 7, HCMC
  1. VENUE:

SECC – Saigon Exhibition & Convention Center

799 Nguyen Van Linh Street, District 7, HCMC

  1. SCALE
  • Total display area: 8800 m2
  • 350 booths
  • 250 companies from 14 countries: Vietnam, Korea, Taiwan, Hongkong, China, Singapore, Thailand, Malaysia, Philippine, Japan, Myanmar, UK, France, USA
  • KITA
  • COEX
  • AVR

Food & Beverage: Restaurant, cafe, bar…

Beauty & Heath: Hair, make-up salon, spa, health food store…

Fashion: Clothing, shoes, accessories store…

Retail & Wholesale: Convenience store, discount store, road shop…

Consulting Service: Consulting services for real estate, finance…

Education & Training: Children education, higher education school/center, professional training center…

Other Specialized Retail: Auto, Motorbike repair shops, dry cleaner service…

Retail Products: Food & Drink products; Beauty & Heath products; Fashion & Accessories; Home products; Gift & Toy.

Retail Store Fixture & Interior: Display racks, showcase, cooling and heating cabinets, carts, packing machine, mannequins, wallpaper, light, signage…

Retail Technology: POS, cash management system, barcode system, RFID system, security system.

Professional Retail Service: Consulting service for store management and operations, real estate, finance.

Retail Trade Item: Distribution items from distribution channels in Vietnam and Indo-China.

  • Department stores, Shopping centers and large retail distributors
  • Preliminary founders, store owners, investors and occupants
  • Multinational retail and franchise businesses
  • Franchisees in Vietnam and neighboring countries
  • Business Owners / Entrepreneurs
  • Master Franchisors / Licensees
  • Corporate Management / Executives
  • Business Development Managers
  • Sales and Marketing Managers
  • Government Officials
  • Franchise / Business Consultants
  • Educationists / Trainers
  • Retail Experts
  • Medias
  • Other Related Service Providers
  1. SEMINAR SCHEDULE: Please click here