Following the success of previous years, Kita (Korea International Trade Association), Coex Vietnam, AVR ( Asociation VietNam Retails), and Vinexad (Vietnam National Trade Fair and Advertising Company) continue to co-organize Vietnam Int’l Retail & Franchise Show (VIETRF) in this June. The exhibition will take place from June 1st to 3rd, 2017 at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, HCMC with various activities such as the exhibition, introduction of new products and services, biz-matching program, seminars, and final round of Go Global Startup Competition 2017.

Banner web vietrf 1170x379-01At VIETRF 2017, all the needs of shopkeepers, owners of supermarkets, convenience stores, coffee shops, restaurants, fashion boutiques, and cosmetics stores will be met. Exhibit items include construction and design, interior decoration, automatic cash registers, security gate system, advanced technology for the store, distribution and other materials.

Distributors of retail items, store equipment & technology are considered to be the main visitors. In exhibition, various advanced technology & equipment from foreign brands will be introduced, hence, distributors will find new and high-quality retail items that can be distributed in the Vietnamese market. With the scale over 309 booths, VIETRF 2017 welcomes 265 domestic and foreign enterprises from 14 countries and about 40,000 buyers from Vietnam and neighboring countries.

This June VIETRF 2017 will gather international franchise booths from Korea, Malaysia, Taiwan, Singapore, and the booths of World Franchise Association. These exhibitors are seeking to find business partners who are looking to purchase Master Franchise in the following areas: Food & Beverage, Health & Beauty, Fashion, Education & Training, Retail & Wholesale, Services.

Participating companies are well known in Vietnam that look for sub-franchisees including: Speed Queen – the world’s No. 1 brand in the field of commercial laundry drying owned by Alliance; Dream Games – a chain of game centers that has been developed in shopping centers); Appliance Brand “Lock and Lock’’; Hnoss and Couple TX – two Vietnamese representatives in the fashion industry; Aptech, Eyelevel – educational franchisors & other brands.

Within the framework of the show, a series of events will be held as such:

  1. Go Global Start-Up 2017 Competition

Co-organizers: VIETRF, Doanh Nhan Magazine, Retail & Franchise Asia Company, Hawee & Vinexad.

  • Creating a playground for start-up Vietnam to find business ideas in retail & franchise.
  • Supporting in mentoring and building of brands and models in Vietnam in the retail & franchising industry with a vision of the world.
  • Connecting the community of mentors, investors, and start-up communities in the retail & franchise industry in Vietnam.
    For more information:

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  1. Seminar: Coex Vietnam co-ordinates with Retail and Franchise Asia Company with a purpose to provide opportunities for businesses to meet experts in law, finance, real estate, retail, and other fields by offering updated relevant market information related to Retail and Franchise. In the series of seminars, topics have been developed:
  1. Seminar I: Can or Should Not Franchise? – Building Sustainable Franchise Model
  • Date: Thursday, March 23rd, 2017
  • Venue:  New World Hotel, 76 Le Lai, District 1, HCMC
  1. Seminar II: Building A Strong Franchise Relationship – Success Platform In Franchise Business
  • Date: Thursday, May 4th, 2017
  • Venue:   New World Hotel, 76 Le Lai, District 1, HCMC
  1. Main Seminar: Movement of Franchising – Global & Vietnam
  • Date:  Friday, June 2rd, 2017
  • Venue:  SECC, 799 Nguyen Van Linh, District 7, Ho Chi Minh City
  • Speaker: Nguyễn Phi Vân – Chairman – Retail & Franchise Asia Company
  • Content:
  • Challenges & management solutions in the franchise system
  • Introduction of 4 potential franchise models
  • Training franchisee partners – Noted programs and content
  • Marketing for the franchise system – Adequacy Level
  • Franchise Development – How and where to find partners?


  1. Biz-matching 1:1: connects enterprises together by creating private trade meetings between the selling units and the buying units/entities in the field of franchise, retail items, technology equipment provided in store


The program is free-entry for visitors. Visitors can register online at

or join the Facebook fanpage at

For further information, please contact:

Ms. Nhan Lieu

Tel: (+84) 0934 51 1953

Email: [email protected] or [email protected]