Introduction:Established in 2014 under the original brand name “Cơm Niêu Singapore,” our dishes were inspired by the flavors of Singapore. After some time of development, recognizing that Cơm Niêu is a Vietnamese specialty with its unique taste and cooking style, and with the desire to bring Vietnamese cuisine closer to the global market, the company officially rebranded as Cơm Niêu Thiên Lý on October 14, 2018. As of September 2023, the Cơm Niêu Thiên Lý brand has expanded its system to 18 branches across various districts in Ho Chi Minh City. The plan for the next 5 years is to operate 80 restaurants, covering all provinces across Vietnam.
1.Vision:
To build Thiên Lý into a leading chain with hundreds of restaurants, contributing to the elevation of Vietnamese cuisine. By 2025, Thiên Lý aims to become the leading brand in the Cơm Niêu segment in Vietnam, with hundreds of branches across all 63 provinces.
2.Mission:
– To offer delicious dishes in an experiential dining atmosphere with the highest quality of service, bringing satisfaction and happiness to customers with every meal.
– To promote the essence of Vietnamese cuisine in international markets.
3.Core Values:
Thiên Lý spreads positive energy and love, inspiring people to connect with their emotions through food and serving the community.
INTEGRITY – DEDICATION – PROACTIVITY – CARE – EFFECTIVENESS
Products/Services:
Franchise information and documents for CƠM NIÊU THIÊN LÝ and pre-packaged ready-to-eat food products.
1- In-restaurant dining services
2- Restaurant reservation services
3- Takeaway services
4- Delivery services
5- Catering services
