02nd -04th November 2023

From 10:00  to 17:00 

Saigon Exhibition & Convention Center (SECC)

799 Nguyen Van Linh Street, Tan Phu Ward, Dist. 7, HCMC

360 Brands 250 Booths 14 Countries 14,152 Visitors

Following the success of previous years, Coex Vietnam, Retail and Franchise Asia and Vinexad (Vietnam National Trade Fair and Advertising Company) continue to co-organize Vietnam Int’l Retailtech & Franchise Show (VIETRF). The exhibition will take place with various activities such as the exhibition, the introduction of new products and services, biz-matching program, E-Commerce Workshops, and Retail and Franchise Seminars.


Ms. Nguyen Phi Van – Chairwoman of RFA, Retail & Franchise Expert, VIETRF Co-organizer

2020 was a very difficult year for business but this was a special year for the franchise industry. The reasons
are, there were many individual investors who want to invest and operate their own businesses in the past,
without the support from larger systems, companies or resources. When COVID-19 began, many faced difficulties,
crises or even shut down. In that context, the franchise industry has built a solid foundation to help small
investors connect with larger systems to do business effectively. Therefore, by 2020, the franchise industry was
one of the fastest growing. It can be said that VIETRF was one and only exhibition that was to be held as most
of exhibitions were canceled. I am very happy to see today’s event being very crowded. I recommend visitors,
exhibitor, and of course investors to participate and to seek investment opportunities in 2021.


Mr. Thai Nguyen – Marketing Manager of VUA BANH MI

Our company wants to promote our brand and bring the business opportunity

of traditional Vietnamese products
to franchise partners in 2021,so we joined VIETRF 2020.

For the past few days, the show has brought good results. We met many partners and they showed serious interests.

We will discuss more carefully after the exhibition.
Our company will participate in exhibitions like this to connect more partners and customers.

VIETRF is the LARGEST and ONLY exhibition in Vietnam about Franchise and Retail, organized by Coex Vietnam, Retail & Franchise Asia and Vinexad.


Exhibit Items

Retail Tech-Equip

Food & Beverage

Retail Store Furnishing

Beauty & Health

Retail Service


Internet Retailing

Retail & Wholesale

COFFEE EXPO Start-up Concept



Co-located Show: Vietnam Int’l Coffee-Tea-Bakery Expo 2023

Edu-Training-Consultation Service, Others

Other Specialized Retail


VIETRF 2022 Exhibitor


Since its opening in March of 1979, Coex has provided a global exchange platform through exhibitions and international conferences and has become the MICE business hub of Asia, and the greatest exhibition venue and tourist attraction with a range of infrastructures for global business. Coex is owned by the Korea Int’l Trade Association (KITA), a private trade body.
As Korea’s top conference and trade fair destination in Seoul, Coex Convention Center hosts over 2,000 events per year. We offer the highest quality events venue facilities for domestic and overseas conventions and exhibitions.
Retail & Franchise Asia specializes in investment and business building, implementation of accelerator programs for small and medium-sized businesses, and startups in retail & franchise industry. Currently, RFA has invested in a building, 13 enterprises, and continues to recruit 2 new businesses each year. In addition, RFA also provides services for setting up franchise systems, digital transformation, and developing international franchise systems for international franchise businesses. Our customers include many franchise businesses in the top 500. VINEXAD is now a leading service provider in advertisement, communication, event, exhibition and international trade promotion.
VINEXAD connects businesses through match-making, conferences and searches for business and investment opportunities both at home and abroad.




Ms. Tran Anh Thu (Janny):+84 (0)936 120 196 (Mobile, Zalo) / +44 (0)7511 782 926 (WhatsApp, WeChat)

  • trananhthu@coex.vn



Mr. Leo Song (송준우) : +82-2-6000-8127

  • junussong@coex.co.kr




Ms. Camille Chen: +886-2-2749-34681 | +86-13910485231

  • twcchen@gmail.com

Sign up for Enews-letter

mySQL dummy tracking - This is a Whitelist Signature for verification to Mona Media domain