Dec 17th – 19th, 2020

From 10:00 to 17:00

Saigon Exhibition & Convention Center (SECC)

799 Nguyen Van Linh Street, Tan Phu Ward, Dist. 7, HCMC

280 Booths 117 Companies 14 Countries 13,018 Visitors

Following the success of previous years, Coex Vietnam, Retail and Franchise Asia and Vinexad (Vietnam National Trade Fair and Advertising Company) continue to co-organize Vietnam Int’l Retailtech & Franchise Show (VIETRF). The exhibition will take place with various activities such as the exhibition, the introduction of new products and services, biz-matching program, E-Commerce Workshops, and Retail and Franchise Seminars.


Mr. Ngo Anh Tuoi – SAMSUNG 

Coming to this event, Samsung wants to bring you the display and management solutions. I believe that this event is a good opportunity for Vietnamese businesses and young people to have the opportunity to interact and develop the retail industry in Vietnam.Through 3-day event here, Samsung brand receives a lot of positive feedback from customers, and we will consider to attend this event in the coming years.

Mr. Pham Thanh Nhan – VIVA Star Coffee

More than ever, I think the franchise market in Vietnam is very exciting, and coming to this year’s fair is also the second year that Vivastar Coffee has participated. With the effectiveness of the first year, Viva continues to accompany the exhibition this year. With the effectiveness achieved and the abundant number of customers like this, Viva will also be in the third year with VIETRF.

VIETRF is the LARGEST and ONLY exhibition in Vietnam about Franchise and Retail, organized by Coex Vietnam, Retail & Franchise Asia and Vinexad.


Exhibit Items

Retail Tech-Equip

Food & Beverage

Retail Store Furnishing

Beauty & Health

Retail Service


Internet Retailing

Retail & Wholesale

COFFEE PAVILION Start-up Concept

Showcase the supply chain of Coffee – Tea – Bakery Shop. Edu-Training-Consultation Service, Others

Other Specialized Retail


Double digit growth forecast

Retailing in Vietnam is forecast to reach USD 173 billion by 2023, an increase of 61% from USD 108 billion in 2018 (According to Euromonitor International)

E-commerce booming

E-commerce growth is forecast to double to USD 10 billion in 2020 from USD 5 billion in 2016. Vietnam is the second fastest growing e-commerce market behind Indonesia (according to a report by Google and Temasek)

Expanding middle and affluent class

The Boston Consulting Group say Vietnam’s “middle and affluent class” is expected to double to 33 million people by 2020. Vietnam’s expanding middle class and rising income levels also pose attractive opportunities for consumer and the retail sector

Household spending growth

Total household spending is forecasted to grow by 50% from USD 132 billion in 2018 to USD 198.2 billion in 2022 (accord- ing to Fitch Solutions). This strong growth fosters fast growth in franchise sector and E-commerce market

VIETRF 2019 Exhibitor


Since its opening in March of 1979, Coex has provided a global exchange platform through exhibitions and international conferences and has become the MICE business hub of Asia, and the greatest exhibition venue and tourist attraction with a range of infrastructures for global business. Coex is owned by the Korea Int’l Trade Association (KITA), a private trade body.
As Korea’s top conference and trade fair destination in Seoul, Coex Convention Center hosts over 2,000 events per year. We offer the highest quality events venue facilities for domestic and overseas conventions and exhibitions.
Retail & Franchise Asia specializes in investment and business building, implementation of accelerator programs for small and medium-sized businesses, and startups in retail & franchise industry. Currently, RFA has invested in a building, 13 enterprises, and continues to recruit 2 new businesses each year. In addition, RFA also provides services for setting up franchise systems, digital transformation, and developing international franchise systems for international franchise businesses. Our customers include many franchise businesses in the top 500. VINEXAD is now a leading service provider in advertisement, communication, event, exhibition and international trade promotion.
VINEXAD connects businesses through match-making, conferences and searches for business and investment opportunities both at home and abroad.




Ms. Nhan Liêu: +84-93451-1953

  • nhann.coex@gmail.com



Ms. Won Choi: +82-2-6000-8127

  • wjchoi@coex.co.kr



Ms. Camille Chen: +886-2-2749-34681 | +86-13910485231

  • twcchen@gmail.com

Sign up for Enews-letter

mySQL dummy tracking - This is a Whitelist Signature for verification to Mona Media domain