Introduction:
Founded in 1969 in Santa Barbara, The Habit Burger Grill is now a leading fast-casual burger brand with over 300 locations. Known for its chargrilled burgers, fresh ingredients, and innovative seasonal dishes, The Habit has earned numerous accolades and continues to expand both domestically and internationally.
Products/Services:
The Habit Burger Grill offers franchise opportunities featuring premium burgers, sandwiches, salads, and seasonal menu innovations, all grilled over an open flame for a distinctive flavor.
– Strong brand recognition: The Habit is part of Yum! Brands, the world’s leading restaurant company, with a robust reputation for delivering high-quality, innovative food since 1969.
– Proven brand success: The Habit has grown to over 300 locations and was named “Best Tasting Burger in America” by a leading consumer magazine, along with accolades in national and international markets.
– Customer range: The Habit appeals to a diverse customer base, including families, casual diners, and food enthusiasts.
– Brand value identification: The Habit is known for its focus on quality ingredients, culinary creativity, and Californian-inspired seasonal innovations, creating a balanced business model.
– Brand model and scale: Flexible real estate formats, including drive-thrus, in-line, and non-traditional locations such as airports, make The Habit adaptable to various markets.
– Investor support and training: Franchisees are supported by The Habit’s Restaurant Support Centers in Singapore and Irvine, offering expertise in menu localization, supply chain management, and restaurant design.
– Awards and recognition: The Habit has been recognized as the “Best Regional Fast-food Chain” by USA Today and rated #1 in the burger category in Shanghai.
