Introduction:

Highlands Coffee, founded in 1999, originates from a love for Vietnam, coffee, and community. For Highlands, the coffee bean is not just an ingredient but the heart of the brand. After 25 years, Highlands has affirmed a steadfast journey, honoring the Robusta coffee bean – Vietnam’s pride. We do not just serve coffee; we tell a story about faith in Vietnamese Robusta, a desire to revive local values, and to bring Vietnamese coffee to the world.

Products/Services:

Twenty-five years is more than a mark of time — it is a journey that reflects Highlands Coffee’s enduring bond with the people of Vietnam, staying true to our roots while continuously reimagining the Vietnamese coffee experience.

As the market expands and consumer expectations evolve, Highlands continues to affirm its pioneering role in delivering sustainable, effective business models — and in sharing those opportunities with like-minded partners. At Vietnam International Retailtech & Franchise Show 2025, Highlands opens its doors to collaboration, becoming a bridge between culture and opportunity, where passion, vision, and the shared ambition to elevate Vietnamese coffee come together for the future.

Highlands warmly welcomes partners who share our vision — to bring the values and authentic taste of Vietnamese coffee to new horizons.