Introduction: Applebee’s Neighborhood Grill + Bar is a casual dining brand known for its American dishes, including burgers, steaks, and signature cocktails.
Over 40 years as a leader in casual dining
One of the world’s largest casual dining chains with more than 1,650 restaurants globally.
Offers a welcoming, family-friendly dining experience with a broad appeal to families, young professionals, and groups of friends.
Products/Services:
Why Invest in Applebee’s?
– Strong Brand Recognition: One of the largest casual dining chains globally, with a reputation for quality and service.
– Proven Financial Success: Average unit volume (AUV) ranges from US$2.5 – 3.0 million, depending on location.
– Menu Innovation: Regular menu updates and limited-time offers keep the menu fresh and attract repeat customers.
– Wide Demographic Appeal: Serves a broad customer base, making it a versatile investment across diverse market types.
– Dine Brands Global: As part of Dine Brands Global, franchisees benefit from strong corporate backing and extensive industry experience with more than 100 years of rich history.
– The Dual Branded concept brings numerous advantages, unlocking opportunities to boost revenue and enhance customer loyalty
– Support and Training
+ Comprehensive Training: Initial operational and management training to help franchisees run successful restaurants.
+ Ongoing Marketing Support: Access to both national and local marketing strategies, with a focus on digital and television advertising.
+ Operational Support: Hands-on support from field operations teams and access to proprietary technology for seamless restaurant management.
– Technology Integration: Applebee’s provides technology solutions for inventory management, customer feedback, and data-driven decision-making.
– Awards & Recognition
+ Top Franchise Ranking by Franchise Times and Entrepreneur Magazine
+ Best Practices Award: Recognized for operational excellence and franchisee support initiatives.
Company information:
