5 October, 2022


Company Introduction:

“Routine is creating locally produced outfits that are completely comparable to foreign menswear brands in terms of style, quality, and style.”  – CEO Routine.

As the name implies, Routine clothing is geared towards becoming a habit, a daily choice for men in all situations.  Because Routine understands that confidence in clothing style will be the foundation, motivating each person to boldly pursue what they want.  In particular, men’s clothing must bring elegance, fashion, and comfort, and most importantly, bring the feeling of “being yourself” to the wearer.

Routine fashion convinces customers with each style of exclusive design, sharpness in every line of tailoring, using high-quality fabrics, and always being in tune with international trends.  This is the path Routine pursues toward sustainable development.

Established in 2013, Routine’s store system is now a “One Stop fashion shop” address that provides men with all fashion needs with all kinds of costumes and accessories.  The typical minimalist style of Routine brings closeness, versatility, and enough power to make a mark for the wearer.  The products of trousers, shirts, jeans, t-shirts, jackets… are all designed to be dynamic, easy to combine to wear to work, going out or traveling.  Routine currently has a system of 27 stores in Ho Chi Minh City, Hanoi, Hai Phong, Da Nang, Kien Giang, and Vung Tau.  The brand regularly launches its collection, catching up with international fashion trends.


Products/ Service:

Fashion products include: Top item, bottom item, accessory, sample fabric, designs,..



Floor 8, Le Dinh Building, No.11 Nguyen Gia Thieu Str., Vo Thi Sau Ward, District 3, HCMC, VN


Nguyễn Đỗ Việt Long – 039.246.8886





Ms. Tran Anh Thu (Janny):+84 (0)936 120 196 (Mobile, Zalo) / +44 (0)7511 782 926 (WhatsApp, WeChat)

  • trananhthu@coex.vn



Mr. Leo Song (송준우) : +82-2-6000-8127

  • junussong@coex.co.kr




Ms. Camille Chen: +886-2-2749-34681 | +86-13910485231

  • twcchen@gmail.com

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