VIETRF 2024: A Resounding Success in Store Technology and Franchise Expansion
Celebrating its 15th edition, VIETRF 2024 — once again proved to be the premier platform for franchise and retail technology innovation. Co-organized by COEX and Retail & Franchise Asia, the event took place from October 31 to November 2 at the Saigon Exhibition and Convention Center (SECC, District 7, Ho Chi Minh City), delivering record-breaking participation and unparalleled business opportunities.
With 150 companies, 240 brands, and 400 booths, VIETRF 2024 attracted an impressive 19,210 visitors, reinforcing its position as Vietnam’s most influential franchise and retail technology exhibition. Over the past 15 editions, VIETRF has consistently evolved to reflect industry trends, market demands, and global innovations, making it a key driver of growth in the sector.
A Game-Changer for Vietnam’s Franchise & Retail Market
As Vietnam’s franchise and retail technology industries continue to thrive, VIETRF 2024 played a crucial role in connecting businesses with cutting-edge technologies and the latest franchise opportunities. The exhibition provided a dynamic platform for networking, knowledge-sharing, and strategic partnerships, paving the way for business expansion and market entry strategies.
The store technology sector was a major highlight, featuring smart management systems and advanced retail solutions designed to optimize operations and enhance customer experiences. Meanwhile, the franchise sector attracted a diverse range of investors and brands from retail chains, F&B, education, and healthcare, showcasing the expanding scope of franchise opportunities. Additionally, low-cost and flexible home-based franchise models were introduced, appealing to a broader audience of potential business owners.
Global Presence and Strategic Partnerships
One of the standout aspects of VIETRF 2024 was the presence of leading international brands and businesses, opening doors for global market expansion and collaboration. The participation of the Korea Agro-Fisheries & Food Trade Corporation added to the event’s prestige, with the launch of the highly anticipated aT Korea Pavilion, a dedicated space for F&B businesses exploring Korean franchise models.
Additionally, VF Franchise Consulting played a pivotal role in connecting investors with top-tier franchise opportunities. As a leading consulting firm specializing in franchise development and expansion, VF Franchise Consulting facilitated discussions between franchise brands, entrepreneurs, and investors, strengthening franchise awareness, market entry strategies, and international partnerships. Their presence at VIETRF 2024 further reinforced Vietnam’s position as a key player in the global franchise industry.
A Hub for Innovation, Knowledge, and Networking
Beyond the exhibition floor, VIETRF 2024 delivered an engaging lineup of special events and expert-led discussions, reaffirming its status as a must-attend event for industry leaders. The Franchise Shark Boulevard and the “International Franchise Experience” seminar series attracted top industry experts, entrepreneurs, and investors, providing insights into modern retail trends and innovative franchise models.
By facilitating valuable business connections, promoting cross-border collaborations, and equipping businesses with cutting-edge solutions, VIETRF 2024 concluded as an overwhelming success. As Vietnam’s largest and longest-running franchise and retail technology event, it has set new industry benchmarks and continues to drive business expansion, investment opportunities, and market innovation.
With record-breaking attendance, high-profile participation, and a wealth of successful business deals, the 15th edition of VIETRF has exceeded expectations and reinforced its role as an indispensable event for industry leaders, investors, and entrepreneurs.
