TECH INTELLIGENT TECHNOLOGY CO., LTD

 Introduction: Tech Intelligent Technology Co., Ltd. is a technology-based company that independently develops, manufactures, and designs products. Its main focus is to solve the problem of personnel costs in restaurants by providing faster and more innovative delivery methods to address the issue of restaurant labor  Products/Services: Smart food delivery system. Company information:  Thông tin doanh […]

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ZENDAYMART CO., LTD

 Introduction: Between the busy workday (Workday) and the long-awaited holiday (Holiday), there is a special moment that is exclusive to you – that is ZenDay. This day is designed to leave a quiet space in our busy lives so that we can take a deep breath and reconnect with ourselves. Origin of the brand name: […]

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CÔNG TY TNHH CYBER KITCHEN

 Introduction: Cyber HUB is a professional company providing consulting and business solution services, dedicated to supporting international F&B brands from market research to business setup and expansion in the Vietnamese market. Our aim is to minimize risks and optimize operational efficiency at an economical cost.  Products/Services: Franchise the “Com Tam Ba Loc” broken rice chain […]

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NRF 2025: RETAIL’S BIG SHOW ASIA PACIFIC

 Introduction: Retail’s most important event in Asia Pacific takes place in Singapore from June 3-5, 2025. The Asia Pacific edition brings together retail industry leaders from across the region to collaborate on a Pan Asia Pacific stage, home of the world’s fastest growing markets. Retail professionals can gain inspiration from top retail leaders over a […]

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CÔNG TY TNHH PHOTOMONG

 Introduction: “Photomong” provides sales and rental services for touchscreen photobooth kiosks optimized for the trend of digital experience, suitable for events and organized activities. Currently, Photomong is operating its own studio store in Vietnam, offering customers a refreshing experience and joy through its exclusive technology.  Products/Services: Photobooth Camera and Brand Franchise Services Company information:  Thông […]

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CÔNG TY TNHH BURGUNDY

 Introduction: The Vocuppa brand was founded and owned by Burgundy Vietnam, a company under the SeaCare Group, one of the leading investment and business groups in Singapore. After 30 years of establishment and development, SeaCare is proud to have achieved certain successes in the fields of: hospitals, real estate, human resource management, marine medicine and […]

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CÔNG TY CỔ PHẦN SẢN XUẤT THƯƠNG MẠI XUẤT NHẬP KHẨU CÀ PHÊ NAPOLI

 Introduction: Napoly Coffee was established since 1995 in the Highlands of high mountain and thick forest of Pleiku, Gia Lai- the capital of breeding, growing and processing coffee with long-term know-how. Through research and development, Napoly Coffee has successfully built coffee processing factories with modern cycle technology assembly. Each of Arabica and Robusta bean is […]

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CÔNG TY TNHH TRƯƠNG NGUYỄN THỊNH VƯỢNG

 Introduction: JUNE means June, the month when JUNE Noodle & More officially began its journey. We are a chain specializing in 7-level spicy noodles along with a variety of other dishes, bringing a unique combination of signature noodle dishes from around the world with traditional ingredients, rich in Vietnamese flavors. 100% of the stores opened […]

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DONG XANH ORGANICZ FOOD PRODUCTION COMPANY LIMITED

 Introduction: Why franchise with PAPA DASHI? – Reputable brand, superior quality PAPA DASHI is a Japanese-style nutritious porridge brand that has established its position in the market with nearly 800 stores nationwide. Our products are trusted by parents thanks to an exclusive recipe, using 100% natural ingredients, ensuring safety and optimal nutrition for children. – […]

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KEY CONSIDERATIONS FOR FRANCHISING IN ASIA: FOCUS ON VIETNAM

Franchising in Asia, particularly in Vietnam, offers a wealth of opportunities for international businesses seeking to expand their reach. With a rapidly growing economy, a youthful and increasingly affluent population, and a burgeoning consumer market, Vietnam has emerged as a hotspot for franchising. The country’s unique blend of cultural heritage and modern aspirations creates fertile […]

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INTERNATIONAL FRANCHISE EXPANSION OPPORTUNITIES IN ASIA: THE VIETNAM ADVANTAGE

As businesses seek to diversify and grow beyond their domestic markets, Asia has emerged as a region of immense potential for international franchise expansion. With its booming economies, increasing consumer demand, and favorable business environments, Asia presents vast opportunities for global brands. Among the many attractive markets, Vietnam is quickly becoming a standout destination for […]

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SUPPORTING PARTNERS: INDIAN SMALL BUSINESS & FRANCHISE ASSOCIATION (ISFA)

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OVER 250 BRANDS PARTNERING WITH VIETRF 2023

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VIETNAM FRANCHISING & LICENSING NETWORK – VFLN

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VIETRF 2023 | PRESS RELEASE

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Chương trình Workshop 2023 – Nhượng quyền – Ứng biến & phát triển trong khủng hoảng

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Emerging Trends in Retail Franchising and the Role of Location Intelligence in Business Expansion

The retail market in Vietnam has experienced significant participation from both domestic and international brands in recent years. However, recent developments indicate that retailers are changing their strategies. Instead of directly investing in their retail stores, retailers are increasingly transitioning to franchise business models. The impact of franchising on the overall development of the retail […]

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HUNDREDS OF BRANDS PARTICIPATE IN THE 2022 VIETRF

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VIETRF 2023 SHOW RESULT

Show result: Vietnam International Retail Tech and Franchise Show – VIETRF 2023 Vietnam witnessed a groundbreaking convergence of retail innovation and franchise opportunities at the Vietnam International Retail Tech and Franchise Show – VIETRF 2023. Hosted by Coex, a seasoned veteran with over 14 years of exhibition expertise in Vietnam, this event was a resounding […]

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VIETRF 2022 RESULT

Vietnam International Retail tech and Franchise show – VIETRF 2022 has attracted more than 360 different brands and 250 booths of franchise and retail technology from many different countries such as: Vietnam, Korea, Singapore, USA, Taiwan,… The exhibition focuses on display activities, product introduction, biz-matching, seminars on franchising and startups. Retail technology businesses at VIETRF […]

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VIETRF 2020 RESULT

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VIETRF 2018 Result

The Vietnam International Retail-tech and Franchise Show – VIETRF 2018 has attracted the participation of 150 brand franchising models, 50 retail-tech brands from 14 countries like Vietnam, Korea, Malaysia, Singapore, Thailand, Japan, Canada, India, Philippines, USA … Especially with the support of COEX Organizer, more than 10 years of experience in organizing exhibitions in Vietnam, […]

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Show report – VIETRF 2017

Activities during Exhibition:

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Video

Video

VietRF 2023
Show Result
160 Brands


117 Booths


14 Countries


12,859 Visitors


Testimonials

Mr. Thai Nguyen

Vua Bánh Mì

Our company wants to promote our brand and bring the business opportunity of traditional Vietnamese products to franchise partners in 2021, so we joined VIETRF 2020. For the past few days, the show has brought good results. We met many partners and they showed serious interests. We will discuss more carefully after the exhibition. Our company will participate in exhibitions like this to connect more partners and customers.

Ms. Nguyen Phi Van

Retail & Franchise Asia

The year 2023 is a very vibrant year for franchising, with the speed of franchising development in Vietnam and around the world being very dynamic. Therefore, at VIETRF 2023, I could feel that spirit and mindset, not only from those who came here to exhibit but also from investors looking for opportunities to invest in the franchising sector starting from 2023 onwards, as this is a golden window for the franchising industry for many years to come. I am also very happy to see you coming to attend the conference, participating in franchising, learning about franchising, and interacting with exhibitors to explore franchising investment opportunities.

Mr. Ngo Anh Tuoi

SAMSUNG

I believe that this event is a good opportunity for Vietnamese businesses and young people to have the opportunity to interact and develop the retail industry in Vietnam.Through 3-day event here, Samsung brand receives a lot of positive feedback from customers, and we will consider to attend this event in the coming years.

Mr. Pham Thanh Nhan

Viva Star Coffee

More than ever, I think the franchise market in Vietnam is very exciting, and coming to this year's fair is also the second year that Vivastar Coffee has participated. With the effectiveness of the first year, Viva continues to accompany the exhibition this year. With the effectiveness achieved and the abundant number of customers like this, Viva will also be in the third year with VIETRF.

Mr. Nguyen Nguyen

TRUNG NGUYEN LEGEND

VIETRF is an opportunity and a place for businesses, franchisors. Especially for those franchisors who run Vietnamese brands, meeting investors and entrepreneurs to develop the franchising model is still key to success in the world of franchise , and is blooming Vietnam.

Mr. Nguyen Hoang Nha

GS25 VIETNAM

GS is very respectful and very welcoming with the network business, through this exhibition of franchise fair organized by VIETRF. It is a very good opportunity not only for GS25 and also for other brands from around the world.

Mr. Alex Mo

YIWU THINK TANKS TRADING

Franchising is one of the ways to expand the businesses in Vietnam market, because Vietnam is very opened market. But i think as a new brand, looking for a new partner, a very powerful fund partner to franchise a brand in Vietnam market, i think it's a good choice for us.

Mr. Truong Sang

BEST LOGISTICS

There are a lot of clients visiting the exhibition, and we are also in contact with some potential franchisees coming to our booth to know more about our service or to get consultation. I think next year we will be ready to take part in this exhibition again, because I find it really fits to our company's franchise model.

Mr. Rinaldi Hartono

ULUBELU

I think coffee in Vietnam is really getting growth. Whenever I go to the city, everywhere is a coffee shop. I think its a new trend, its a good trend in both Vietnam and Indonesia. Yes, this is our first time to come here. Most likely next year we will come again.

Mr. Bryan Loo

CEO & Founder | TEALIVE

“I like this platform because it gives us great brand exposer for Tealive in Vietnam. I think after the show a lot of people enquiring for Tealive franchise everywhere in Vietnam Not even in Vietnam, in the region as well, because delegates coming from many different parts of the world. I will definitely come back for the next year.”

Mr. Nguyen Thai Duong

Head of Marketing | IPOS.VN

“For me, VIETRF 2018 is more than I expected, from the professionalism of the Organizer, partners, and participants, a lot of customers come to our booth. We received relatively many levels of interest of customers with real needs. We received a lot of emails directly related to the product on the first day from customers and mentioned that they knew from this year's fair..”

Ms. Vo N. Bach Yen Thu

Event Manager | Haravan

"During the 3-day exhibition, many exhibitors provided products from many different countries, especially e-commerce solutions from leading technology companies, Haravan had connected with the right target customers, businesses that Haravan aims."

Mr. Chi Yuan Chang

T4 Milk Tea

"I think it's quite good, more and more people are coming. I think I will join in next year."

Ms. Nguyen Thi Quynh Nhu

TOT COMPANY

"This is the 3rd year TOT participated in VIETRF, I am very impressed with the professionalism of the Organizer. This year the show has a lot of participants, and I have a lot of good opportunities from this year. TOT has always focused on retail, but thanks to participating in this year's event, it also has access to many new customers, especially in the field of milk tea and franchising or coffee from this year's show. So I am very satisfied."

Supporting Partners

Contact

VIETNAM

Ms. Tran Anh Thu (Janny):+84 (0)936 120 196 (Mobile, Zalo) / +44 (0)7511 782 926 (WhatsApp, WeChat)

  • trananhthu@coex.vn

 

KOREA/INTERNATIONAL

Mr. Leo Song (송준우) : +82-2-6000-8127

  • junussong@coex.co.kr

 

 

TAIWAN & CHINA

Ms. Camille Chen: +886-2-2749-34681 | +86-13910485231

  • twcchen@gmail.com

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