VIETRF - The BIGGEST and ONLY SHOW in Vietnam exhibits Retail-Technology & Franchise.

THE COFFEE BEAN & TEA LEAF

Introduction: The Coffee Bean & Tea Leaf is where curiosity and discovery happen every day. We bring together the wonderfully delicious and delightfully fascinating from around the world. Discover a new flavor, idea or experience with every sip. Products/Services: Our commitment to quality begins with working with small, family-owned coffee estates across five premier growing […]

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HORANGYI

Introduction: HORANGYI was founded in partnership with actor Lee Jang-woo from “I Live Alone” and is moving forward with the goal of leading the dining and culinary culture. The company operates multiple franchise restaurants and focuses on developing its signature dishes into convenient meal kits for retail sales. Products/Services: A fast-casual Korean food brand where […]

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PSP F&D Co., Ltd.

Introduction: PSP F&D Co., Ltd is a franchise company that operates more than 600 franchise stores, backed by over 12 years of operational know-how and the expertise of food service professionals. We continue to grow based on our core values of customer satisfaction, mutual cooperation, and social contribution. Products/Services: Gumbok is a modern Korean-style pub […]

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KEUMHAE KOREA

Introduction: Since its establishment in 2016, KEUMHAE KOREA has led the global expansion of K-FOOD, starting with Korea’s beloved tteokbokki, and continues to innovate food culture through the development of delicious and unique meals. Products/Services: Chewy rice cakes in our bold signature sauce, with adjustable spice levels for every palate. A favorite among spice lovers. […]

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HIGHLANDS COFFEE

Introduction: Highlands Coffee, founded in 1999, originates from a love for Vietnam, coffee, and community. For Highlands, the coffee bean is not just an ingredient but the heart of the brand. After 25 years, Highlands has affirmed a steadfast journey, honoring the Robusta coffee bean – Vietnam’s pride. We do not just serve coffee; we […]

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SMART MINDS

Introduction: Smart Minds, a premier SaaS logistics solution provider, offers an array of industry-leading logistics and last-mile delivery solutions that optimize efficient delivery order management and fleet management catering to organizations of all sizes. Products/Services: – Now: On-demand delivery management solution, ideal for a single destination with time-sensitive deliveries (30min–1 hour). – Dash: Multi-drop delivery […]

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NGOC BINH RICE WINE

Introduction: Nature has given us many wonders. Each flood season brings fertile alluvium to An Giang province — the time when farmers sow their floating rice seeds. These unique rice plants grow rapidly with the rising water, up to 20 cm a day, reaching 3–4 meters tall. When the water recedes, the plants lay down […]

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BEETECH SOLUTION

Introduction: BEETECH has 5+ years’ experience in building mobile, cloud & web solutions. BEETECH provides onshore client service and project management team along with overseas developers and designers to deliver the maximum benefit to our clients. We build products to improve your business effectiveness and efficiency. With long experience developing mobile applications, web app, embedded […]

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SpeedPOS

Introduction: Founded in 2007, Speed POS Vietnam delivers technology solutions for the F&B, retail, hospitality, entertainment and theme-park sectors. We build on a core suite of POS, PMS, and Retail products, leveraging RFID, touch interfaces, multi-channel payments, and security/access-control devices. Our strength lies in local implementation expertise combined with globally proven platforms. Over 18 years […]

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[Webinar] What Franchisees Must Know to Succeed in Vietnam – Oct 16, 2025

What Franchisees Must Know to Succeed in Vietnam 📅 Webinar | October 16th, 2025 | 🕒 10:00–11:15 AM (GMT+7) | 🌐 Online (Zoom) Register Now 🎯 Why Attend This Webinar Franchising in Vietnam is booming, but success requires more than capital—it needs strategy, legal knowledge, and the right preparation. In 75 minutes, this webinar gives […]

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KEY CONSIDERATIONS FOR FRANCHISING IN ASIA: FOCUS ON VIETNAM

Franchising in Asia, particularly in Vietnam, offers a wealth of opportunities for international businesses seeking to expand their reach. With a rapidly growing economy, a youthful and increasingly affluent population, and a burgeoning consumer market, Vietnam has emerged as a hotspot for franchising. The country’s unique blend of cultural heritage and modern aspirations creates fertile […]

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INTERNATIONAL FRANCHISE EXPANSION OPPORTUNITIES IN ASIA: THE VIETNAM ADVANTAGE

As businesses seek to diversify and grow beyond their domestic markets, Asia has emerged as a region of immense potential for international franchise expansion. With its booming economies, increasing consumer demand, and favorable business environments, Asia presents vast opportunities for global brands. Among the many attractive markets, Vietnam is quickly becoming a standout destination for […]

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SUPPORTING PARTNERS: INDIAN SMALL BUSINESS & FRANCHISE ASSOCIATION (ISFA)

VIETRF Partners with ISFA to Empower Vietnam Franchise Expansion into India and Reciprocally into Vietnam The 15th VIETNAM INTERNATIONAL RETAILTECH & FRANCHISE SHOW (VIETRF 2024) proudly announces its partnership with the Indian Small Business & Franchise Association (ISFA) for the upcoming VIETRF 2024 show. ISFA, a leading non-profit organization established in 2008, serves as a […]

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OVER 250 BRANDS PARTNERING WITH VIETRF 2023

AN EXCLUSIVE EVENT ONLY AT VIETRF 2023 WITH THE PRESENCE OF MORE THAN 250 BRANDS With over 250 brands participating, VIETRF 2023 has created a unique platform for networking and learning. This is not just an event; it’s an important journey for businesses. This event marks the presence of renowned brands, names we’ve been familiar […]

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VIETNAM FRANCHISING & LICENSING NETWORK – VFLN

After several months of effort, Vietnam Franchising & Licensing Network – VFLN has finally been recognized and established under HUBA – HCMC Business Association. The mission of VFLN is to promote and develop the franchising and licensing industry in Vietnam, connect with domestic and foreign members, as well as international organizations and associations. The members […]

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VIETRF 2023 | PRESS RELEASE

VIETRF 2023: THE 14TH VIETNAM INTERNATIONAL RETAILTECH AND FRANCHISE SHOW The franchise industry in Vietnam is thriving more than ever, with a diverse array of sectors involved. The year 2023 is regarded as a pivotal moment for Vietnam’s franchising sector, as an increasing number of individuals are embarking on entrepreneurial ventures by either acquiring franchise […]

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Chương trình Workshop 2023 – Nhượng quyền – Ứng biến & phát triển trong khủng hoảng

VIETRF Conference 2023 Nhượng quyền 2023 – Ứng biến & phát triển trong khủng hoảng Franchising 2023 – Improvision & growth despite economic downturn

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Emerging Trends in Retail Franchising and the Role of Location Intelligence in Business Expansion

The retail market in Vietnam has experienced significant participation from both domestic and international brands in recent years. However, recent developments indicate that retailers are changing their strategies. Instead of directly investing in their retail stores, retailers are increasingly transitioning to franchise business models. The impact of franchising on the overall development of the retail […]

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VIETRF 2024 SHOW RESULT

VIETRF 2024: A Resounding Success in Store Technology and Franchise Expansion Celebrating its 15th edition, VIETRF 2024 — once again proved to be the premier platform for franchise and retail technology innovation. Co-organized by COEX and Retail & Franchise Asia, the event took place from October 31 to November 2 at the Saigon Exhibition and […]

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VIETRF 2023 SHOW RESULT

Show result: Vietnam International Retail Tech and Franchise Show – VIETRF 2023 Vietnam witnessed a groundbreaking convergence of retail innovation and franchise opportunities at the Vietnam International Retail Tech and Franchise Show – VIETRF 2023. Hosted by Coex, a seasoned veteran with over 14 years of exhibition expertise in Vietnam, this event was a resounding […]

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VIETRF 2022 RESULT

Vietnam International Retail tech and Franchise show – VIETRF 2022 has attracted more than 360 different brands and 250 booths of franchise and retail technology from many different countries such as: Vietnam, Korea, Singapore, USA, Taiwan,… The exhibition focuses on display activities, product introduction, biz-matching, seminars on franchising and startups. Retail technology businesses at VIETRF […]

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VIETRF 2020 RESULT

Vietnam international retailtech and franchise show – VIETRF 2020 attracts the participation of 180 franchising models, 100 equipment and technology stores from countries such as Vietnam, Korea, Taiwan, Indonesia, Japan, Singapore, Malaysia,… At the same time, focusing on display, introducing products, trade shows, thematic workshops, retail seminars and franchising. Regarding store technology, VIETRF 2020 introduces […]

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VIETRF 2018 Result

The Vietnam International Retail-tech and Franchise Show – VIETRF 2018 has attracted the participation of 150 brand franchising models, 50 retail-tech brands from 14 countries like Vietnam, Korea, Malaysia, Singapore, Thailand, Japan, Canada, India, Philippines, USA … Especially with the support of COEX Organizer, more than 10 years of experience in organizing exhibitions in Vietnam, […]

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Show report – VIETRF 2017

Activities during Exhibition:

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Video

VIETRF 2024

Show Result

240 Brands

396 Booths

16 Countries

19,210 Visitors

Testimonials

Mr. Thai Nguyen

Vua Bánh Mì

Our company wants to promote our brand and bring the business opportunity of traditional Vietnamese products to franchise partners in 2021, so we joined VIETRF 2020. For the past few days, the show has brought good results. We met many partners and they showed serious interests. We will discuss more carefully after the exhibition. Our company will participate in exhibitions like this to connect more partners and customers.

Ms. Nguyen Phi Van

Retail & Franchise Asia

The year 2023 is a very vibrant year for franchising, with the speed of franchising development in Vietnam and around the world being very dynamic. Therefore, at VIETRF 2023, I could feel that spirit and mindset, not only from those who came here to exhibit but also from investors looking for opportunities to invest in the franchising sector starting from 2023 onwards, as this is a golden window for the franchising industry for many years to come. I am also very happy to see you coming to attend the conference, participating in franchising, learning about franchising, and interacting with exhibitors to explore franchising investment opportunities.

Mr. Ngo Anh Tuoi

SAMSUNG

I believe that this event is a good opportunity for Vietnamese businesses and young people to have the opportunity to interact and develop the retail industry in Vietnam.Through 3-day event here, Samsung brand receives a lot of positive feedback from customers, and we will consider to attend this event in the coming years.

Mr. Pham Thanh Nhan

Viva Star Coffee

More than ever, I think the franchise market in Vietnam is very exciting, and coming to this year's fair is also the second year that Vivastar Coffee has participated. With the effectiveness of the first year, Viva continues to accompany the exhibition this year. With the effectiveness achieved and the abundant number of customers like this, Viva will also be in the third year with VIETRF.

Mr. Nguyen Nguyen

TRUNG NGUYEN LEGEND

VIETRF is an opportunity and a place for businesses, franchisors. Especially for those franchisors who run Vietnamese brands, meeting investors and entrepreneurs to develop the franchising model is still key to success in the world of franchise , and is blooming Vietnam.

Mr. Nguyen Hoang Nha

GS25 VIETNAM

GS is very respectful and very welcoming with the network business, through this exhibition of franchise fair organized by VIETRF. It is a very good opportunity not only for GS25 and also for other brands from around the world.

Mr. Alex Mo

YIWU THINK TANKS TRADING

Franchising is one of the ways to expand the businesses in Vietnam market, because Vietnam is very opened market. But i think as a new brand, looking for a new partner, a very powerful fund partner to franchise a brand in Vietnam market, i think it's a good choice for us.

Mr. Truong Sang

BEST LOGISTICS

There are a lot of clients visiting the exhibition, and we are also in contact with some potential franchisees coming to our booth to know more about our service or to get consultation. I think next year we will be ready to take part in this exhibition again, because I find it really fits to our company's franchise model.

Mr. Rinaldi Hartono

ULUBELU

I think coffee in Vietnam is really getting growth. Whenever I go to the city, everywhere is a coffee shop. I think its a new trend, its a good trend in both Vietnam and Indonesia. Yes, this is our first time to come here. Most likely next year we will come again.

Mr. Bryan Loo

CEO & Founder | TEALIVE

“I like this platform because it gives us great brand exposer for Tealive in Vietnam. I think after the show a lot of people enquiring for Tealive franchise everywhere in Vietnam Not even in Vietnam, in the region as well, because delegates coming from many different parts of the world. I will definitely come back for the next year.”

Mr. Nguyen Thai Duong

Head of Marketing | IPOS.VN

“For me, VIETRF 2018 is more than I expected, from the professionalism of the Organizer, partners, and participants, a lot of customers come to our booth. We received relatively many levels of interest of customers with real needs. We received a lot of emails directly related to the product on the first day from customers and mentioned that they knew from this year's fair..”

Ms. Vo N. Bach Yen Thu

Event Manager | Haravan

"During the 3-day exhibition, many exhibitors provided products from many different countries, especially e-commerce solutions from leading technology companies, Haravan had connected with the right target customers, businesses that Haravan aims."

Mr. Chi Yuan Chang

T4 Milk Tea

"I think it's quite good, more and more people are coming. I think I will join in next year."

Ms. Nguyen Thi Quynh Nhu

TOT COMPANY

"This is the 3rd year TOT participated in VIETRF, I am very impressed with the professionalism of the Organizer. This year the show has a lot of participants, and I have a lot of good opportunities from this year. TOT has always focused on retail, but thanks to participating in this year's event, it also has access to many new customers, especially in the field of milk tea and franchising or coffee from this year's show. So I am very satisfied."